Procreate Project - Sales Consultant Opportunity

Mother Art Prize Group Show 2019 at Mimosa House. Painting detail Mitter Vanessa,  Persephone


We are excited to be offering the opportunity to join Procreate Project’s team to an Art Sales Consultant

Job Type: Part-time freelance basis

Project Fee: £2500 + commissions 

Location: London, UK 

Tenure: Fix-term role 

This is a unique opportunity to join Procreate Project’s team  at a very crucial yet exciting time. Procreate Project is a pioneering arts organisation driven by an ethos that strives for innovation and sociocultural impact. The main aim is to support the professional development of contemporary artists who are also mothers, working across disciplines.

After seven years from its conception, Procreate Project is at a brick of manifesting its vision and being established in the wider art world. 

The successful candidate will actively engage in planning and delivering a sales strategy, perform sales and develop a client database contributing to Procreate Project’s longer-term sustainability and widen its impact and outreach. 

The ideal candidate will have extensive knowledge of contemporary art, proven experience in sales, and would be passionate about gender equality and the championing of women artists.

Responsibilities Include:

  • Implement sales strategies and develop new clients by increasing the reach of the organisation
  • Follow up offers and maintain an open dialogue with clients, museums and artists regarding available works 
  • Place key artworks in important collections through working with clients and museums 
  • Business and Client Development 
  • Represent Procreate Project at industry events across museums, art fairs and auctions Research and develop the organisation collector list 
  • Set contact strategy for working with key prospective and existing collectors 

Experience Required 

  • Considerable experience in sales 
  • Comprehensive knowledge of the art markets 
  • Have a proven network of collectors including relationships with institutions
  • Have an established base of collectors in London with a focus on contemporary art and women artists
  • Excellent customer service, and established relationships with clients

Person specifications:

It is essential that the Art Sales Consultant

  •  Has a strong interest in Procreate Project’s work and its mission
  •  Has at least two years experience of working in the arts, with artists and
    arts organisations, in ways which align with the responsibilities summarized above 
  • Has an expanded knowledge on online marketing and sales
  • Is well organised and possesses strong administration skills;
  •  Is highly motivated and able to work as part of a team;
  •  Has Exceptional communication and interpersonal skills and is confident communicating in writing and in person; 
  •  Has the ability to represent Procreate Project to artists, organisations and the
    general public.
  • A team player, highly motivated, mature, meticulous, independent, 
  • Possesses determination and drive to achieve targets

In line with the Procreate Project’s ethos, we will give priority to applicants who self-identify as women and mothers, offering flexible hours and the possibility to work remotely. 

This role is offered on a freelance basis with heightened activity from September 2020.

The application information required includes your:

  •  Name
  •  Contact details: postal, telephone, and email.
  •  The names and contact details of two referees. Referees may be
    contacted, but only after the interview
  • Reply to the Equal Opportunity questions below 

You should also include two attachments:

– A statement of no more than two A4 pages, including:

  • Why you feel that you are suitable for the post;
  • How you match the person specifications noted above, using examples of your past experience;

– Your current CV of no more than two A4 pages.

To apply please email with “Art sales consultant and your name” in the subject header.

Application Deadline:  31st May 2020 

Appointment will ideally commence: Mid June 2020.

This opportunity was made possible thanks to the National Lottery through Arts Council England Emergency Response Funds. 


Procreate Project  places a strong emphasis on equality of opportunity and access. In order to help us monitor this commitment, please complete the following questions and send them via email with your application. You must return this information as part of your application, which will not be eligible without it.

The questionnaire asks for statistical information only. We will not use the information you provide here in making our decision, and your information will remain confidential.

Cultural diversity: Please state what you consider to be or how you chose to define your ethnic origin (for example, Asian, British Asian, White European, Black Caribbean, British Chinese, etc) 

Disability: The Disability Discrimination Act defines disability as a physical or mental impairment which has a substantial and long term adverse effect on a person’s ability to carry out normal day-to-day activities.

Do you consider yourself to be a disabled person?

Age: To which age group do you belong?

Below 20 

20 – 29 

30 – 39

40 – 49 

50 – 59 

Above 60 

Gender: How do you describe your gender?

Visibility: How did you hear about the post of Sales Consultant with Procreate Project

Do you have children?

Procreate Project for its community

Foetus, performance at RichMix London [2015] produced by Procreate Project created and directed by Dyana Gravina with the collaboration of Kerry Conway Stammers. Performer in the ph Jayne Walling


We are beyond excited to announce that Procreate Project was awarded a grant from the National Lottery through Arts Council England Emergency Response funds. 

Due to the COVID-19 breakout, our public programme had to be delayed and potentially cancelled for 2020. The grants received for the opening of the Mother House Studios have been frozen stopping us from developing operationally and increasing the support that our platforms offer to artists. At the brink of manifesting the vision we’ve been working towards for the past 7 years this pandemic put Procreate Project at risk of total collapse. 

Therefore we are grateful for the support and trust received from Arts Council and the National Lottery and its players for making it possible for Arts Council England to fund us.

Our proposal and what we will invest the grants towards:

Now more than ever Procreate Project’s work it’s crucial for its community. 

We support the work of an under-represented category, artists who are mothers/parents. Generally, talents are lost due to caring responsibilities and lack of support and/or because of their lower socio-economic background. Even more now the pressure for them increases hugely. For those with caring responsibilities, an infectious-disease outbreak is unlikely to give them time to develop new work, especially if they are not getting paid for it, or have no opportunities to show it. A pandemic magnifies all existing inequalities. As much of normal life is suspended for three months or more, job losses are inevitable, even more for artists and freelancers with caring responsibilities. The ones who already would have fewer opportunities for representation and networking are left, once more, at the edge of the feminist discourse and the economy responses to the pandemic.

School closures and household isolation are moving the work of caring for children from the paid economy—nurseries, schools, babysitters—to the unpaid one. 

Mothers are at the root of a universal yet diverse community. We will work towards dissolving barriers between artists and audience, the domestic and the public; bringing art into people’s lives and bringing people into other’s lives, through art. 

Having financial support from the National Lottery through Arts Council England will help us stay alive by:

– Covering essential operational costs

– Support artists in our community

– Review our business plan which is subject to fundamental changes due to the COVID-19 crisis

– Work on organizational development activities and strategies to strengthen its longer-term sustainability and widen its social and cultural impact.

We will:

– Pay artists to produce new work for a total of 10 commissions

– Work with sector specialists to increase our online presence and grow the art sales and network for our online shop. Via this platform we will be supporting and featuring up to 40 artists.

– Work with a fundraiser to secure the optimal strategic direction for the organisation.

* We will be advertising job opportunities in the next days.

** For the commissions and opportunity of a feature on our online shop we will priorities artists who have less or no access to addditonal support and grants. 

Mother House Studios Open Day, 2016. Live performance by Dagmara Bilon

Mother Art Prize 2020 Winner and Show finalists

We are thrilled to announce that Helen Benigson is the winner of the Mother Art Prize 2020 with the video piece ‘Jude’. 

Winner’s Award: £500 Cash Prize kindly supported by Diversity Art Forum + 2-week solo exhibition at The Showroom in summer 2021

Jude addresses the transformation of an Orthodox Jewish Rebbetzin (Rabbi’s wife) in a British Synagogue to a single, non-binary person coming to terms with their parenthood, religious identity, sexuality and gender, using the Internet as a way of forging new possibilities for their existence and self-expression.

The online award goes to Violet Costello

Online Award: Online Exhibition with Richard Saltoun [Sept 2020] + 2 mentoring sessions with Sylvie Gormezano, Director at Picture this productions and Chair of the Association of Women Art Dealers (AWAD)

The International Award goes to Eileen Reynolds

International Award: Up to 4 weeks residency in London + £500 worth of art materials sponsored by Colart

We are pleased to introduce you to the other group show finalists: 

The Group show will take place at Elephant West, Elephant Magazine’s pioneering project space in west London [6-29 of November 2020 subject to COVID-19 alterations]; The finalists artists and awards winners will be featured in the Procreate Project online shop and in the Elephant Magazine. 

Our special thanks go the judging panel for their hard work and dedication during these unprecedented times. 

  • Niamh Coghlan, Richard Saltoun Gallery Director 

  • Pauline Desouza, Director of the Diversity Art Forum

  • Elvira Dyangani Ose, Director of The Showroom and Lecturer in Visual Cultures at Goldsmiths University

  • Eva Langret, Artistic Director Frieze London

  • Claire Mander, Chair of Steering Committee of UK Friends of the National Museum of Women in the Arts and Director of theCoLAB

  • Frances Morris, Director of Tate Modern

For any enquiry please contact us us at